When I was a kid, the sidewalk marketing trend was hiring guys to walk around wearing sandwich boards.
These days, it’s “sign spinning.” You’ve seen ’em. Someone—usually young—dancing and jumping and bopping, all while twirling, flipping, tossing a sign for a tax prep service, a mattress store, a car dealership. Some of them actually manage to look like they’re having a good time. Maybe some of them even are.
Today, as I sat at an intersection and watched a girl with a cobalt blue skunk stripe in her hair throw a sign for a cell phone company ten feet in the air and catch it, all while jiving to music on her iPod, I wondered what my sign—the invisible sign we all hold and toss around for other to see—might say. Because like it or not, I am, in a way, a walking advertisement of sorts for me. Not just in a business sense, but in the way I project myself to others just as a human being on the planet.
Would my sign say that I’m confident and centered? That I’m available to talk and a good listener? That I think I’m pretty cool? That I am joyful, authentic, transparent, open?