Really powerful, evocative writing—the kind that reaches out and grabs you by the heart—starts with that “Ah!” of recognition. It’s that delicious moment when one soul reaches across time and space to another and tells a truth that is as familiar as one’s own face in the mirror.
But great writing doesn’t stop there. Ahs of recognition feel good, but if that’s all that’s on offer, they move rather quickly to “and…?”
An Ah without an Aha—“Don’t like the weather? Just wait 15 minutes and it’ll change!”—is just a cliche. It takes your unique spin on the familiar, the Aha, to transform the Ah into a new thought, a fresh idea, something magical. Something, in other words, that illuminates, that teaches, that matters.